HR Vision Visual Identity
Event Visual Identity Design
As the Senior Designer at JobVision, I led the creation of a new visual identity for HRVision, the rebranded and expanded annual human resources event.
Team
Moein Saboohi
Senior Designer
Paniz Ezzati
Graphic Designer
Ahmadreza Najafi
PR Manager
Saeed Akbari
Event Manager
Duration
December 2022 – January 2024
1 year and 2 months
Softwares
Adobe Photoshop
Adobe Illustrator
Figjam
Overview
JobVision annually hosts the largest HR-focused gathering in Iran. In 2023, we renamed the event to HRVision to enhance its brand identity and recognition. This required not only a name change but a complete visual identity that aligned with the mission of uniting HR professionals and promoting collaborative knowledge-sharing.
Event Goals:
Community Building: Bringing together HR leaders and professionals.
Networking & Knowledge Sharing: Facilitating meaningful discussions and resource exchanges.
Thought Leadership: Solidifying JobVision’s position as a leader in the HR domain.
The Problem
The previous events lacked a unified and impactful visual identity, reducing their memorability and potential influence. The event’s purpose needed stronger representation, focusing on individual contributions to HR practices and their collective impact on organizational growth.
The Goals
To create a visual identity that:
Symbolizes the role of HR professionals in fostering organizational growth.
Highlights collaboration, connections, and the collective impact of participants.
Creates a modern and memorable design language that reflects the professionalism of HRVision.
Understanding User Needs and Objectives
Audience Analysis:
HR Managers and Experts: Seek impactful discussions and connections.Enthusiasts and Students: Desire inspiration and opportunities to learn.Media Representatives: Require clear branding to amplify the event’s message.
Objectives:
To visually represent participants as pivotal points in their organizations.To reinforce the event as a platform for interaction and influence.
Research
We analyzed successful event branding strategies globally and examined HR conferences to identify design patterns that resonate with professionals. This research informed our decision to incorporate dynamic yet professional visuals that symbolize human connections.
Competitor Analysis
SHRM Annual Conference
Professional Branding: The conference utilizes a clean and professional design, reflecting its status as a leading HR event.
Consistent Color Scheme: A consistent color palette is employed across all materials, enhancing brand recognition.
User-Friendly Layout: The website and promotional materials feature intuitive navigation and clear typography, ensuring accessibility for a diverse audience.
UNLEASH WORLD
Dynamic Imagery: The event showcases vibrant and dynamic visuals, symbolizing innovation in HR technology.
Modern Aesthetics: Sleek design elements and contemporary fonts convey a forward-thinking approach.
Interactive Features: The website incorporates interactive components, such as animated graphics and engaging content layouts, to enhance user engagement.
HR Technology Conference
Tech-Centric Aesthetics: The event’s branding incorporates sleek, modern design elements that reflect the technological focus of the conference.
Interactive Website Design: The conference website features interactive components, such as dynamic menus and engaging visuals, enhancing user experience.
Informative Graphics: Utilization of infographics and visual data representations to convey complex information succinctly.
Working Towards A Solution
Foundation:
In 2023, the visual identity for HRVision 01 revolved around the concept of participants as “dots”—individuals with significant influence. The design symbolized these dots illuminating each other, representing the transformative power of collaboration.
Conceptualization:
For HRVision 02 in 2024, we evolved this idea by introducing interconnected lines between the dots, symbolizing networking and collaboration.
Community Collaboration:
Feedback from HR professionals shaped the identity, ensuring it resonated with the audience and reflected their roles in fostering organizational change.
Here you can see some of the designs created for HR Vision 01 & HR Vision 02.
